Short answer: A basic HVAC website usually costs about $1,500 to $3,000 from a template, and $5,000 to $12,000 for a custom build, according to HVAC web design guides from Built-Right Digital and SkillMammoth. In Austin, a good HVAC site needs a tap-to-call button, one section per service you sell, the towns you cover, your TDLR license number, and info on Austin Energy rebates. Forge Systems builds and runs that site for $149/mo with a 12-month commitment, or $960 paid for the year.
If you run a few trucks out of Pflugerville, Round Rock or South Austin, you already know what July does to your phone. This guide covers what HVAC websites cost, what yours needs to win calls in Central Texas, and how to compare quotes without getting lost.
What HVAC website design costs in 2026
These are prices HVAC web companies publish on their own sites, not our numbers.
| Option | Published price | Source |
|---|---|---|
| Template HVAC site | $1,500 to $3,000 | Built-Right Digital |
| Custom HVAC site | $5,000 to $12,000 | Built-Right Digital, SkillMammoth |
| Hosting and maintenance | $150 to $500 a month | Built-Right Digital |
| Flat-fee HVAC rebuild | $2,250 (one page) or $3,750 (multi-page) | TMN Creative |
| Austin small business sites (all trades) | $1,500 to $3,500 template, $6,000 to $12,000 custom | Prime Web Design |
One comparison of HVAC specialist firms found published prices ranging from a $199 setup fee plus $49 a month, up to a $3,999 build fee plus $1,299 a month. It also found that big home-service agencies such as Blue Corona and Scorpion don't publish a price at all (AgentSite).
Why the quotes are so far apart
- What's included. Some quotes include writing, Google setup and hosting. Others charge extra for each one.
- Who builds it. A freelancer, a small shop and a big agency all price differently.
- What happens after launch. Hosting, edits and updates are often a separate monthly bill.
What an Austin HVAC website needs
1. A tap-to-call button on every screen
Most people looking for AC repair are on a phone, often in a hot house. Your number should be one tap away at the top of every page, not buried in the footer.
2. A clear section for each service you sell
AC repair, AC replacement, heating and heat pumps, maintenance plans, indoor air quality. Each one should get its own clear section or page. That way Google, and a homeowner skimming, can match you to exactly what they need. AgentSite's guide makes the same point: give every service its own page and name the towns you serve (AgentSite).
3. The towns you actually cover
List them by name: Austin, Round Rock, Cedar Park, Leander, Pflugerville, Georgetown, Kyle, Buda, or wherever your trucks really go. Google says local results are mainly based on relevance, distance and popularity (Google Business Profile Help). Naming your service area helps with relevance.
4. Your TDLR license number
Texas has a specific rule here. Under 16 TAC §75.71(h), advertising by air conditioning and refrigeration contracting companies "designed to solicit air conditioning or refrigeration business must include the affiliated licensee's license number" (rule text; see also TDLR ACR laws and rules). Put your license number in the site footer and on your contact page. It also builds trust. Check with TDLR if you're unsure how the rule applies to you.
5. Austin Energy rebate info
Austin Energy offers a rebate "averaging $800 when a participating contractor installs a qualifying system". The AC tiers run $600, $700 and $800 depending on efficiency, and the contractor has to submit the application within 90 days of installation (Austin Energy). If you're a participating contractor, say so on your replacement page. A homeowner comparing quotes will look for it.
6. Reviews and real photos
BrightLocal's 2026 Local Consumer Review Survey found that after reading positive reviews, 54% of consumers then check the business's website (BrightLocal). Show your real reviews, your trucks and your techs, not stock photos.
7. Answers AI tools can quote
BrightLocal also found that 45% of consumers used AI tools for local business recommendations, up from 6% the year before (BrightLocal). A short FAQ with plain answers gives tools like ChatGPT and Google's AI answers something accurate to say about you.
How to compare HVAC website quotes
Ask every company these questions in writing:
- What's the total for year one, including hosting and edits?
- Who writes the words on each page?
- Is Google Business Profile setup included?
- Will my TDLR license number and service area be on the site?
- How fast do you make changes when I add a service or run a seasonal special?
- How long until the site is live?
What Forge Systems includes
Our website package is $149/mo with a 12-month commitment, or $960 paid for the year. It includes:
- A website built for phones first. For most HVAC shops that's home, services, service area, reviews/about, and contact.
- Hosting and care
- Google Business Profile setup
- Yelp setup
- A new article every week
You pay nothing until your site is live. See what's included, how it works and our FAQ.
Frequently asked questions
How much does an HVAC website cost?
Usually about $1,500 to $3,000 for a template site and $5,000 to $12,000 for a custom build, per Built-Right Digital. Forge Systems is $149/mo with a 12-month commitment, or $960 paid for the year, with hosting and care included.
What should an HVAC website include?
A tap-to-call button, a section for each service, the towns you cover, your TDLR license number, real reviews and photos, and a simple way to request service.
Do Texas HVAC companies have to show their license number on their website?
Texas rule 16 TAC §75.71(h) says advertising designed to solicit air conditioning or refrigeration business must include the affiliated licensee's license number. Most HVAC websites are designed to get calls, so putting your number in the footer is the safe move. Confirm with TDLR if you're unsure.
Should my website mention Austin Energy rebates?
Yes, if you're a participating contractor. Austin Energy's AC rebate averages $800, and a participating contractor has to install the system and submit the application within 90 days (Austin Energy).
Do I need a website if I already get calls from Google Maps?
It helps. BrightLocal found 54% of consumers check a business's website after reading positive reviews (BrightLocal). Your site backs up your Maps listing.
How many pages does an HVAC website need?
Enough to cover your main services and your service area clearly. For most small HVAC shops, five well-built pages is a solid start.
How long does it take to build an HVAC website?
It varies by company. TMN Creative, for example, targets a first draft about 72 hours after kickoff for its smaller builds (TMN Creative). The biggest delay is usually photos and approvals.
What does Forge Systems charge for an HVAC website?
$149/mo with a 12-month commitment, or $960 paid for the year. That includes the website, hosting and care, Google Business Profile setup, Yelp setup and a weekly article.
Can I see my HVAC website before I pay?
Yes. We build a free, private preview of your new site using your real public business info. If it's not for you, no hard feelings.
See your new HVAC website first
Skip the quote comparison and look at the real thing. We'll build a free preview of your HVAC website with your company name, services and service area. Nobody else sees it.
Get your free website preview → · Book a call →
Sources fetched 2026-10-17. Prices listed for other companies are what they publish and may change. This article is general information, not legal advice.